AM picks BridgePortfolio for back-office services

FWR Staff

6 January 2009

Direct-to-client manager farms out its back-office capabilities to vendor. McLean, Va.-based asset manager Rothe Financial Group has selected BridgePortfolio to set up and maintain its back-office functionality including account opening, reconciliation, billing, performance reporting and the firm's website.

Goals based

"Rothe's selection of BridgePortfolio further validates our position in the industry as the leading back-office outsourcing firm for advisors who are aggressively building and growing their businesses," says Chad Meyer, CEO of Chicago-based BridgePortfolio.

Rothe Financial is two-year-old a long-short manager that provide customized, goals-based money management to a roster of mainly private investors. Its founder John Rothe was a portfolio manager with Oppenheimer & Co. and, before that, with Morgan Stanley. The firm custodies assets through Rydex Financial Services.

BridgePortfolio develops private-labeled asset management platforms for investment advisors, asset managers, broker-dealers banks and trust companies. Founded in 2000, the company has approximately $2 billion in assets under management. -FWR

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